Understanding what readers need and how they choose is the basis for a fresh approach to connecting with your customers. These ideas have been tried and tested in hundreds of libraries and they are easy to implement anywhere. Full of free downloads for displays in the library and digital promotions by email or social media, we guarantee this course will give you a new enthusiasm for your job.
Prices displayed in GBP
| What you will be doing | |
| Why putting readers first is important | |
| What kind of reader are you? | |
| Powerful messages | |
| Readers want an experience not a book | |
| Locating the books | |
| Reading a book cover | |
| Spot the experience | |
| Practical work: who is taking what |
| The problem with choice | |
| Searchers and browsers | |
| Reading suggestions | |
| Reading prejudices | |
| Building confidence | |
| Most people never ask | |
| A different approach to book display | |
| Practical work: download images | |
| Practical work: choose your books or book cover images | |
| Practical work: create your promotion |
| What is reading? | |
| Readers like you and unlike you | |
| Readers are a resource | |
| Reader to reader | |
| Making connections | |
| Building a library community | |
| Practical work: connecting readers |
| Your role in your reading community | |
| A different way of working | |
| Making the most of the course | |
| Practical work: what changes will you make? | |
| Quiz | |
| Self-assessment | |
| Thank you | |
| Credits |
