Merchandising means displaying products so that they stimulate interest and entice customers to make a purchase. Libraries have nothing to sell other than ‘a good read’ but we can adapt retail techniques to boost performance and to help readers make fresh discoveries. This course teaches how to give those unloved shelves a makeover!
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| Welcome | |
| Learning from others | |
| Taking time for the course | |
| How to use the course |
| Observing reader behaviour | |
| Balancing opposing demands | |
| What readers see | |
| Libraries and bookstores | |
| Take a walk | |
| Merchandising non-fiction | |
| Face-forward display |
| The challenges of in-shelf display | |
| Choosing the right equipment | |
| Locating display on the shelf | |
| Try it out in the library | |
| De-cluttering |
| Book covers to tempt the browser | |
| Branding the shelves | |
| Branding by subject |
| Focusing on the target audience | |
| Choosing appropriate books | |
| Using display equipment | |
| Merchandising young adult collections | |
| Choosing what to display |
| Planning for success | |
| Playing to library strengths | |
| A dynamic collection | |
| On-shelf recommendations | |
| Reader to reader | |
| Selecting books for face-forward display | |
| Bookcase with under-45 appeal | |
| Merchandise one area | |
| Record your results | |
| The quiz | |
| Self-assessment | |
| Libraries can be so much more | |
| Thank you | |
| More Opening the Book courses | |
| Credits | |
| Photos and illustrations |
