To improve the library experience for your patrons, you need objective evidence about how people are using your space and resources. Observing and recording anonymous patron behaviours is a powerful way to gather this. This course will introduce the basic methods with easy exercises to build your experience and the opportunity to design your own observation too. Use these techniques to get beyond a familiar workspace and staff assumptions to what your patrons actually see and do.
On our courses for Library Managers, you will develop a personal relationship with your mentor who will support and stretch your learning every step of the way. Your mentor will help you adapt the course content to your own workplace and shape your coursework so it is relevant to your individual professional situation.
What is observation research? | |
What this research can and cannot do | |
Why is it worth doing? | |
Data collected in your library | |
Visible and invisible customers | |
Which age groups use small libraries? | |
Which age groups use a central library? | |
Visitor flow by time of day | |
Combining age group and time of day | |
Is this a breach of privacy? | |
Preparing for Task One | |
Task One: Observation of age and gender | |
Task One: Results |
Effective book displays | |
Observation methods | |
Tips for observers | |
Recording and collating results | |
Sample sizes | |
Keeping it simple | |
Observing display and merchandising | |
How physical factors affect choice | |
How can displays work harder? | |
Recruiting observers | |
Training observers | |
Preparing for Task Two | |
Task Two: Observation of a specific display before and after changes | |
Task Two: Results |
Which routes do visitors take through the library? | |
Tracking customer routes | |
Destination flow | |
Comparisons between branches | |
Framing your research question | |
Working alone or with others | |
What is the average length of visit? | |
Planning for Task Three | |
Prepare for the unexpected | |
Uncovering bigger challenges | |
Observing staff procedures | |
Example raw observation notes | |
Task Three: Results | |
Thank you | |
More courses from Opening the Book |
Contact Fiona Edwards on fiona@openingthebook.com.