Merchandising means displaying products so that they stimulate interest and entice customers to make a purchase. Libraries have nothing to sell other than ‘a good read’ but we can adapt retail techniques to boost performance and to help readers make fresh discoveries. This course will teach you how to make the shelves look rich and tempting at all times.
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| Welcome | |
| Taking time for the course | |
| How to use the course | |
| Learning from others | |
| How your work is assessed |
| Observing reader behaviour | |
| Balancing opposing demands | |
| What readers see | |
| Libraries and bookstores | |
| Take a walk | |
| Merchandising non-fiction | |
| Face-forward display |
| The challenges of in-shelf display | |
| Choosing the right equipment | |
| Locating display on the shelf | |
| Try it out in the library | |
| De-cluttering |
| Book covers to tempt the browser | |
| Branding the shelves | |
| Branding by subject |
| Focusing on the target audience | |
| Choosing appropriate books | |
| Using display equipment | |
| Merchandising young adult collections | |
| Choosing what to display |
| Planning for success | |
| Playing to library strengths | |
| A dynamic collection | |
| Selecting books for face-forward display | |
| Bookcase with under-45 appeal | |
| Merchandise one area | |
| Record your results | |
| Ask for your assessment |
| Libraries can be so much more | |
| Tell us what you think | |
| More Opening the Book courses | |
| Credits | |
| Photos and illustrations |
