Explore a wide range of ideas to broaden the reach and appeal of your library to your reading community. You will experiment with ways to enrich reading lives, connect readers together and target diverse needs and preferences to reach a wide range of people. Starting from the reader will bring a new energy to your strategy and the practical coursework tasks will enable you to experience this powerful dynamic.

The course is structured in three Modules, each with a practical task to complete. Module 1 looks at what motivates readers’ choices and offers practical ways to meet their reading needs, both in the library and online. Module 2 examines how to create a feeling of change in the library experience, both physically and digitally. Module 3 takes you through methods of differentiating the reading audiences within your community and gives examples of tried and tested ways of reaching them, going beyond the traditional and expected promotional routes. You’ll plan your own unique reading promotion or reader-centred event.

Your Mentor will give detailed feedback and support on your three tasks. Their role is to use their experience to stretch your thinking and to help you adapt the course content to your own workplace and your role. You will work across the whole collection of fiction and non-fiction.The coursework is supported by a set of short training sessions you can use with frontline staff as well as downloadable print and digital resources.