Course contents
Introduction
Welcome | |
Taking time for the course | |
How to use the course | |
Learning from others | |
How your work is assessed |
Part 1: How readers choose
Observing reader behaviour | |
Balancing opposing demands | |
What readers see | |
Libraries and bookstores | |
Take a walk | |
Merchandising non-fiction | |
Face-forward display |
Part 2: Getting shelf display right
The challenges of in-shelf display | |
Choosing the right equipment | |
Locating display on the shelf | |
Try it out in the library | |
De-cluttering |
Part 3: Choosing books to display
Book covers to tempt the browser | |
Branding the shelves | |
Branding by subject |
Part 4: Children and young people
Focusing on the target audience | |
Choosing appropriate books | |
Using display equipment | |
Merchandising young adult collections | |
Choosing what to display |
Part 5: Maintaining merchandising
Planning for success | |
Playing to library strengths | |
A dynamic collection | |
On-shelf recommendations | |
Reader to reader | |
Selecting books for face-forward display | |
Bookcase with under-45 appeal | |
Merchandise one area | |
Record your results | |
Ask for your assessment |
Conclusion
Libraries can be so much more | |
Tell us what you think | |
More Opening the Book courses | |
Credits | |
Photos and illustrations |
More Public Library training courses
Putting readers first
£40.00
Creating powerful promotions
£80.00
Engaging with readers
£80.00
Managing first impressions
£80.00
Understanding book appeal
£80.00
Audience development
£200.00
Animating the collection
£200.00
Observation research
£200.00
Practical outreach
£200.00